TYPE OF HOUSEHOLD:
LEISURE:
Character: impulsive, focused on
the here and now, no nonsense
Focused on like-minded people, striving to a
carefree, pleasant and comfortable life
Spontaneous get togethers,
adventurous
They visit VAPIANO for a spontaneous night
out and to enjoy themselves with friends.
COLLEAGUES
TYPE OF HOUSEHOLD:
LEISURE:
Committed, ambitious, loving inregularity
Single household, looking for like-minded people
Social, friends and family, sports
They visit Vapiano to have lunch there every
Friday afternoon together with the whole team.
TYPE OF HOUSEHOLD:
LEISURE:
Modest, music lover, loyal and satisfied,
social, internationally oriented
Colourful student home
Social, development, experience,
enjoyment, music, language study
She visits VAPIANO for her favourite penne Al Arrabbiata that
tastes like the one her grandmother in Italy made.
Secondary target group: take out and delivery
Primary target audience: restaurant visitors
VAPIANO is for everyone, young and old, flex workers and shoppers. It is a place where different people and cultures come together and enjoy socializing.
Understanding your target audience is the most valuable information you can have. Insights into the values
and needs of your target group makes you a personal, committed and also authentic organization.
TELL EACH OTHER IT IS.
AUDIENCE
TYPE OF HOUSEHOLD:
LEISURE:
Ambitious, know what they want in life,
love new challenges
Focused on like-minded people,
characteristic home
Social, development, experience, enjoyment, impulsive, adventurous, art, culture, gadgets & technology
They like to order in at VAPIANO quick and easy and above all they love a healthy meal.
FREE TIME:
Enthusiastic, wants to do as much on her own as possible, already makes conscious choices and considerations
Reading, friendships are important, sports,
sharing interests
Dealing with kids the same age as hers, is important for her, as well as the desire to be popular. She celebrates her 9th birthday at VAPIANO.
AUDIENCE
CONSUMERS, IT'S WHAT CONSUMERS
TELL EACH OTHER IT IS.
Understanding your target audience is the most valuable information you can have. Insights into the values
and needs of your target group makes you a personal, committed and also authentic organization.
VAPIANO is for everyone, young and old, flex workers and shoppers. It is a place where different people and cultures come together and enjoy socializing.
Primary targe taudience:
restaurant visitors
Secondary target group:
take out and delivery
She visits VAPIANO for her favourite penne Al Arrabbiata that tastes like the one her grandmother in Italy made.
Modest, music lover, loyal and satisfied,
social, internationally oriented
Colourful student home
Social, development, experience,
enjoyment, music, language study
TYPE OF HOUSEHOLD:
LEISURE:
COLLEAGUES
REEVA
TYPE OF HOUSEHOLD:
LEISURE:
Committed, ambitious, loving inregularity
Single household, looking for
like-minded people
Social, friends and family, sports
They visit Vapiano to have lunch there every
Friday afternoon together with the whole team.
MICHAEL, LUKE
TYPE OF HOUSEHOLD:
LEISURE:
Character: impulsive, focused on
the here and now, no nonsense
Focused on like-minded people, striving to
a carefree, pleasant and comfortable life
Spontaneous get togethers,
adventurous
They visit VAPIANO for a spontaneous night
out and to enjoy themselves with friends.
SARAH
FREE TIME:
Enthusiastic, wants to do as much on her own as possible, already makes conscious choices and considerations
Reading, friendships are important, sports, sharing interests
Dealing with kids the same age as hers, is important for her, as well as the desire to be popular.
She celebrates her 9th birthday at VAPIANO.
SUSAN
TYPE OF HOUSEHOLD:
LEISURE:
Ambitious, know what they want in life, love new challenges
Focused on like-minded people,
characteristic home
Social, development, experience, enjoyment, impulsive, adventurous, art, culture, gadgets & technology
They like to order in at VAPIANO quick and easy and above all they love a healthy meal.