• Accessible
• Social (Fun)
• Personal (Hospitality)
• Easy (Convenient)
How do we ensure that our target group gets closer to VAPIANO, in an era when the market is increasingly saturated and people are no longer loyal to a brand?
We link the VAPIANO brand to the (emotional) values of the target group. So we do not focus on our own values, but rather on the values and needs of the target group.
> EMOTIONAL BENEFITS
• A wide range of menu options for a large audience
• Easy
• Flexible
• At home or in the restaurant
What makes a visit to VAPIANO exceptional
and what’s the added value for the target group.
> CONSUMER REWARDS
• Accessible
• Meeting place
• Friendly
• Fresh
• Homemade pasta
• Fast but healthy
How does VAPIANO distinguish itself from the competition.
What makes VAPIANO unique?
> PRODUCT BENEFITS
With brand laddering we establish the relationship between the product / service and what the target group considers important.
Your brand is a story unfolding across all cONSUMER touch points
Your brand is a story unfolding across all cONSUMER touch points
With brand laddering we establish the relationship between the product / service and what the target group considers important.
> PRODUCT BENEFITS
How does VAPIANO distinguish itself from the competition. What makes VAPIANO unique?
• Accessible
• Meeting place
• Friendly
• Fresh
• Homemade pasta
• Fast but healthy
> CONSUMER REWARDS
What makes a visit to VAPIANO exceptional
and what’s the added value for the target group.
• A wide range of menu options for a large audience
• Easy
• Flexible
• At home or in the restaurant
> EMOTIONAL BENEFITS
How do we ensure that our target group gets closer to VAPIANO, in an era when the market is increasingly saturated and people are no longer loyal to a brand?
We link the VAPIANO brand to the (emotional) values of the target group. So we do not focus on our own values, but rather on the values and needs of the target group.
• Accessible
• Social (Fun)
• Personal (Hospitality)
• Easy (Convenient)