Nowadays people often act on intuition and emotion and not so much anymore based on reason and consideration. People reason from an “instinctive pilot”. And that is precisely where we are going to penetrate the market.
VAPIANO is best known for its fresh products and its home
made pasta that are prepared right in front of you, the wide range and the possibility to adapt your favourite meal to your taste.
In terms of communication, the approach will be:
Service: fast dining made personal
Quality: fresh products that are made by passionate and skilled people
Easy: Accessible to every guest, however you want it your way
AWARENESS
• Open and positive Vapifamily culture with a team of employees who are real brand ambassadors
• Linking brand essence to feeling, emotion and values of the target group. Linking of the core values will lead
to the brand essence of VAPIANO.
AWARENESS
VAPIANO is best known for its fresh products and its home made pasta that are prepared right in front of you, the wide range and the possibility to adapt your favourite meal to your taste.
In terms of communication, the approach will be:
Service: fast dining made personal
Quality: fresh products that are made by passionate people
Easy: Accessible to every guest, however you want it your way
Nowadays people often act on intuition and emotion and not so much anymore based on reason and consideration.
People reason from an “instinctive pilot”. And that is precisely where we are going to penetrate the market.
• Open and positive Vapifamily culture with a team of
employees who are real brand ambassadors
• Linking brand essence to feeling, emotion and values of
the target group. Linking of the core values will lead
to the brand essence of VAPIANO.