In order to get a unique brain position, we will fill the VAPIANO brand with positive and emotional associations.
We opt for transformational positioning, or “lifestyle” positioning.
A brand employs a positioning around the lifestyle and / or values of
its target group and promises a transformation.
If you don’t give
the market the story
to talk about,
they’ll define your
brand story for you
STRATEGY
THE BEST MARKETING
STRATEGY EVER: CARE
THE BEST MARKETING
STRATEGY EVER: CARE
STRATEGY
In order to get a unique brain position, we will fill the
VAPIANO brand with positive and emotional associations.
We opt for transformational positioning, or “lifestyle” positioning.
A brand employs a positioning around the lifestyle and / or values
of its target group and promises a transformation.
If you don’t give
the market the story
to talk about,
they’ll define your
brand story for you