ADOPTIONCURVE TARGET AUDIENCE
The conformist, status-sensitive bourgeoisie that seeks a balance between tradition and modern values such as consumption and enjoyment.
• Finding a balance between traditional norms and values and change
• Family as the cornerstone of society
• Desire for authority and rules
• Desire for recognition and appreciation
• Certainty Compliant and risk averse
• Live a regular life
• Consumption and entertainment oriented
• Family and relatives are key
• Traditional division of roles
TARGET GROUP SEGMENTATION
- Social character
- Regularity, structure and clarity
- Impulsive (in the sense of not having to make a reservation)
- Convenience; According to your own wishes / how you want it
- Healthy take out and delivery
Enjoy the company of
friends and family
‘EVERYDAY, EVERY MOMENT’
NEEDS
INNOVATORS
Taking risks and
adventurous
Cherish a sense
of belonging
Achievers
Competitive challengers
Low acceptance rate
must see benefits
Desire for structure
Experiences are for great importance
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
NEEDS
EVERYDAY, EVERY MOMENT
Enjoy the company of
friends and family
- Social character
- Regularity, structure and clarity
- Impulsive (in the sense of not having to make a reservation)
- Convenience; According to your own wishes / how you want it
- Healthy take out and delivery
TARGET GROUP SEGMENTATION
The conformist, status-sensitive bourgeoisie that seeks a balance between tradition and modern values such as consumption
and enjoyment.
• Finding a balance between traditional norms and values and change
• Family as the cornerstone of society
• Desire for authority and rules
• Desire for recognition and appreciation
• Certainty Compliant and risk averse
• Live a regular life
• Consumption and entertainment oriented
• Family and relatives are key
• Traditional division of roles
ADOPTIONCURVE
TARGET AUDIENCE
EARLY ADOPTERS
LAGGARDS
INNOVATORS
EARLY MAJORITY
LATE MAJORITY
Taking risks and adventurous
Cherish a sense of belonging
Achievers Competitive challengers
Low acceptance rate must see benefits
Desire for structure
Experiences are for great importance