Following the positioning session, we formulated the building blocks of the Dutch VAPIANO brand DNA. In this presentation you will gain insight into the coherence of the callings, visions and values that we have established: 

It’s the first step to establish your foundation. What market needs does your organization meet,
what do you stand for, what are your core values and what is your brand identity? 

Positioning the right way gives direction to your organization. It fulfils the needs 
of your guests, claims a place in the market and makes you recognizable. 

- Attracting the right people
- Emphasize brand identity
- Be different from your competition